Ordering.co and SuperApp are the two most similar products on this page. The difference a buyer meets first is that Ordering.co publishes a price for exactly one of its tiers and asks you to contact sales for the rest, while every SuperApp plan, allowance and overage rate is on the pricing page.
Ordering.co is a white-label marketplace platform with unusually deep app coverage — native white-labelled customer, driver and business apps, a kiosk, a call-centre module, and source-code access on its top tier. It sells into 100+ countries and sizes its plans by store count rather than by location.
How this page is written
Every Ordering.co cell below states only what Ordering.co publishes on its own website — no review-site figures, no analyst numbers. Where they publish nothing, the cell says not published rather than claiming the feature is missing. The pages we read and the date we read them are at the bottom, so you can check any row yourself in one click.
Checked against Ordering.co's own published pages on 21 August 2026.
| Criterion | SuperApp | Ordering.co |
|---|---|---|
| Pricing published publicly | Yes — every plan, allowance and overage rate is on /pricing | Partly — Enterprise Premium is published from $2,000/month; Hobby, Startup Pro and Startup Platinum all read "Contact Us for Pricing" |
| Entry plan | Launch — $99/month, 500 orders/month included | Hobby — price not published; order allowance published |
| Per-order fee beyond the allowance | $0.25 falling to $0.06–$0.07 as volume grows | Published on every tier: "as low as" $0.15 falling to $0.10 1 |
| Commission or revenue share on GMV | None — no percentage of your marketplace GMV, ever | None — marketed as zero commission, and their API sample returns commission: 0 |
| Setup fee | $500 one-time, flat, no conditional waiver — covers both store deployments | Not published |
| White-label customer apps (iOS & Android) | Included on every plan — iOS, Android and web under your brand and domain | Included on all tiers — native white-labelled iOS and Android customer apps |
| Merchant / vendor app | Included; fully rebranded to your name with the Branded Ops add-on | Native business apps from the Platinum tier upward |
| Driver app | Included on every plan | Native white-labelled iOS and Android driver apps |
| Dispatch | Included on every plan — the dispatcher panel is the product, not a tier | Delivery dashboard with automated logistics and auto-assign |
| POS register for your merchants | Included on every plan — split tender, cash drawer, receipt printing | Not published — Ordering.co integrates with POS rather than selling one |
| Kitchen display | Included on every plan — prep timers and station routing | Not published |
| Self-order kiosk | Included on every plan — upsells, tips and card-present payment | Yes — an Ordering Kiosk, alongside a call-centre ordering module |
| API access | Included on every plan | Included, with source code for the apps on the Enterprise tier |
| Markets | Food, retail and supermarkets live today, on one catalog and one wallet | "100+ countries", with plans sized up to 5,000 stores |
Scorecard: 6 to SuperApp, 2 to Ordering.co, 6 level — by our own reading of the 14 criteria above. Read the rows, not the tally.
We would rather you buy the right thing than buy ours. These are the cases where that is not us.
Ordering.co ships the open-source website, customer, driver and business apps on its Enterprise tier. If your plan depends on owning and forking the codebase rather than renting the platform, that is a decisive difference and we do not match it below our Enterprise conversation.
Their plans are sized in stores — up to 100, 500 and 5,000 — and they publish 100+ country coverage. A marketplace onboarding at that scale from day one should talk to them.
Ordering.co publishes a call-centre module as one of its six ordering channels. For an operator whose customers still phone in, that is a real product we do not have.
Every SuperApp plan is published: $99, $349, $999 and $2,499 a month, with the order allowance and the overage rate beside each. Ordering.co publishes one price and asks you to get in touch for the other three.
Ordering.co publishes no POS register and no kitchen display. SuperApp includes both on every plan, plus the kiosk and loyalty tablet, which means an operator can resell in-store software to the merchants on their marketplace instead of only taking orders.
On Ordering.co the native business app arrives at the Platinum tier. On SuperApp the merchant app is on every plan, and the Branded Ops add-on puts your name on it rather than ours for $299/month.
Only one tier is published: Enterprise Premium starts at $2,000/month. Hobby, Startup Pro and Startup Platinum all read "Contact Us for Pricing" on their pricing page. Their per-order rates are published on every tier, from "as low as" $0.15 down to $0.10. SuperApp publishes all four plan prices, the orders included in each and the overage rate.
Not on the published plans. Ordering.co ships source code for its apps on its Enterprise tier, and if code ownership is the requirement, that is a genuine reason to choose them. Our Enterprise band publishes self-hosted and enterprise hosting options — that conversation is worth having, but it is a conversation, not a published feature, and we would rather say so than imply otherwise.
The Ordering.co column was read from these pages on 21 August 2026. Vendors change their pricing without announcing it — if you find a row that no longer matches what Ordering.co publishes, tell us at [email protected] and we will correct it.
Ordering.co is a trademark of its respective owner. This comparison is published by SuperApp and reflects our reading of publicly available information; it is not endorsed by Ordering.co.
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