Thailand · USD platform pricing
SuperApp pricing in Thailand
SuperApp pricing for Thailand starts at $99 USD per month with 500 orders included. All platform fees are billed in USD, including setup and order overage.
There is no published fixed THB platform price. Customer checkout currency and settlement are separate from USD subscription billing. Taxes are excluded.
SuperApp pricing in Thailand at a glance
- Entry plan
- Launch: $99 USD per month, 500 orders included
- Billing currency
- USD in every country, including setup and overage
- Extra orders
- From $0.09 USD to $0.25 USD each, by plan
- Setup
- $500 USD once
- Taxes
- Excluded; confirmed in your quote
- Local payments
- PromptPay, TrueMoney Wallet — built on request
Choose your included monthly order volume.
Plans differ in support and features as well as order allowance. Use the full plan comparison before choosing; the cost examples below compare volume costs only.
| Plan | Per month | Included |
|---|---|---|
| Launch | $99 USD per marketplace per month | 500 orders included; $0.25 USD per extra order |
| Starter | $349 USD per marketplace per month | 3,000 orders included; $0.18 USD per extra order |
| Growth | $999 USD per marketplace per month | 10,000 orders included; $0.12 USD per extra order |
| Scale | $2,499 USD per marketplace per month | 30,000 orders included; $0.09 USD per extra order |
Published prices for new accounts. Taxes excluded. Compare all plan features and terms.
What your monthly bill looks like
Lowest published plan cost at each example volume, before setup, add-ons, taxes and external services. These examples do not imply automatic plan changes or equivalent features.
500 orders
Launch: $99 USD + 0 × $0.25 USD
$99 USD per month
3,600 orders
Starter: $349 USD + 600 × $0.18 USD
$457 USD per month
13,500 orders
Growth: $999 USD + 3,500 × $0.12 USD
$1,419 USD per month
What is included
Every plan includes the branded customer app and web platform, order management, dispatch, API access and the in-store suite: POS register, kitchen display, kiosk and loyalty tablet. Higher plans add support and operational capabilities; partner-app and operator-dashboard branding is optional.
Explore the platform featuresSetup and costs to budget separately
- One-time app deployment and setup: $500 USD. This fee is separate from the monthly plan and is not waived by annual prepayment.
- Optional Branded Ops: $299 USD per month. Your partner app and operator dashboard in your name rather than ours — the same apps your merchants and dispatchers already use, fully branded.
- Annual prepayment discounts the subscription by 10%; per-order overage is not discounted. At 100,000+ monthly orders, request an Enterprise quote.
- Payment processing, delivery-provider fees, messaging usage, hardware, developer-account charges where applicable and taxes are separate. Confirm any custom integration scope in your quote.
Planning your launch in Thailand
PromptPay QR is the Thai default
Plan a Thai marketplace with a USD platform budget and THB customer payments modelled separately. Pool monthly orders across merchants to choose the plan.
PromptPay
Stripe documents PromptPay as a QR payment confirmed asynchronously. If scoped, make merchant acceptance wait for confirmation and test an abandoned QR before launch.
TrueMoney and cards
TrueMoney Wallet and cards complete the mix; confirm which are on the implemented checkout and how each settles to merchants.
Bangkok first
Start with one district, real addresses, a merchant catalogue and rider cash reconciliation; cash on delivery is still common.
Payment availability reference: Stripe PromptPay. Regional guidance reviewed . Confirm current provider eligibility during onboarding.
The stack we recommend
Best-fit integrations for a marketplace in Thailand
The payment methods, couriers, messaging and POS that fit how customers in Thailand actually order. Live means it is on the published integrations list today. On request means we build it for you: name it at the demo and your quote confirms the scope and timeline before launch. The in-store suite — POS register, kitchen display, kiosk and loyalty tablet — is included and needs none of them.
- Languages to enable
- Thai and English
- Marketplaces you compete with
- GrabFood, LINE MAN and foodpanda
- How customers pay
- PromptPay QR, TrueMoney and cash
- How customers want updates
- LINE
Payments
- Live Stripe — Cards, Apple Pay and Google Pay with 3DS on your own account.
- On request PromptPay — National QR payment at every counter.
- On request TrueMoney Wallet — Wallet with wide adoption.
- Live Cash, card on delivery, card terminal — Live everywhere; test these first, no processor eligibility involved.
Delivery and dispatch
- On request Grab Express / Lalamove — On-demand couriers in Bangkok and the cities.
- Live Shipday — Driver app and dispatch for your own drivers.
- Live Google Maps — Addresses, delivery zones and live driver tracking.
Messaging
- On request LINE messaging — Order updates on the app Thailand uses.
- Live Twilio — SMS and voice order updates and campaigns.
- Live SendGrid — Email receipts and campaigns, or your own SMTP.
- Live OneSignal — Push notifications in the branded apps.
Provider coverage changes; each recommendation reflects how customers in Thailand pay and order at the review date above, not a guarantee of any provider’s eligibility decision. Missing the one your customers use? Tell us at the demo.
Before you go live
A marketplace launch checklist for Thailand
Six things to settle at the demo and test before the first live order, drawn from how customers in Thailand pay, order and expect to be kept informed.
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Run one order end to end on each live payment path (Stripe, Cash, card on delivery, card terminal) — success, decline and refund.
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Name the on-request integrations your customers expect at the demo — PromptPay, TrueMoney Wallet, Grab Express / Lalamove, LINE messaging — so the quote carries their scope and timeline.
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Enable the storefront languages customers need (Thai and English) with reviewed translations.
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Route order updates where customers read them (LINE) and send a test message before launch.
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Decide the delivery model — Grab Express / Lalamove, Shipday, Google Maps — and test a real address, a delivery zone edge and a cash-on-delivery reconciliation.
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Bring your receipt and tax requirements to the demo; the subscription does not set them. Position against GrabFood, LINE MAN and foodpanda with your own channel’s zero commission.
Other markets in Asia-Pacific
Comparing a rollout across the region? Each guide carries its own published price and local stack, and the Asia-Pacific overview lists the countries served without a page yet.
- Australia from $99 USD
- Bangladesh from $99 USD
- Hong Kong from $99 USD
- India from $99 USD
- Indonesia from $99 USD
- Japan from $99 USD
- Malaysia from $99 USD
- New Zealand from $99 USD
- Pakistan from $99 USD
- Philippines from $99 USD
- Singapore from $99 USD
- South Korea from $99 USD
- Sri Lanka from $99 USD
- Vietnam from $99 USD
Pricing questions for Thailand
How much does SuperApp cost in Thailand?
SuperApp pricing for Thailand starts at $99 USD per month with 500 orders included. All platform fees are billed in USD, including setup and order overage.
How is monthly order overage calculated?
For your chosen plan, subtract its included orders from the month’s order count. Only a positive remainder is multiplied by that plan’s per-order rate and added to the base subscription.
Are setup and branding included in the monthly price?
One-time setup is $500 USD. Customer-app branding is included in the plans; Branded Ops, for partner-app and operator-dashboard branding, costs an additional $299 USD per month.
Is SuperApp priced in THB for Thailand?
No. Platform plans, setup and overage are billed in USD everywhere. Your customers can pay in THB through your payment integration; conversion and processing costs sit with your processor, not the subscription.
Which payment methods can SuperApp take in Thailand?
Live today: Stripe, Cash, card on delivery, card terminal. Built on request: PromptPay, TrueMoney Wallet. On-request integrations are scoped and given a timeline in your quote before launch, so name the methods your customers use at the demo.
What should a Thai marketplace test for PromptPay?
A confirmed PromptPay order reaching acceptance and dispatch, an abandoned QR that never dispatches, a refund and merchant payout timing. Budget the USD invoice separately from THB settlement.
Pricing by country
Choose an English country guide for published fees, billing currency, the recommended local stack and launch considerations — or start from a region.
Bring your operating plan to a live demo
Share your launch country, expected volume, payment requirements and existing systems. We will map the scope to the published pricing and confirm the details in your quote.
Book a live demo