United Arab Emirates · USD platform pricing
SuperApp pricing in the United Arab Emirates
SuperApp pricing for the United Arab Emirates starts at $99 USD per month with 500 orders included. All platform fees are billed in USD, including setup and order overage.
There is no published fixed AED platform price. Customer checkout currency and settlement are separate from USD subscription billing. Taxes are excluded.
SuperApp pricing in United Arab Emirates at a glance
- Entry plan
- Launch: $99 USD per month, 500 orders included
- Billing currency
- USD in every country, including setup and overage
- Extra orders
- From $0.09 USD to $0.25 USD each, by plan
- Setup
- $500 USD once
- Taxes
- Excluded; confirmed in your quote
- Local payments
- Tabby / Tamara, Network International / PayTabs — built on request
Choose your included monthly order volume.
Plans differ in support and features as well as order allowance. Use the full plan comparison before choosing; the cost examples below compare volume costs only.
| Plan | Per month | Included |
|---|---|---|
| Launch | $99 USD per marketplace per month | 500 orders included; $0.25 USD per extra order |
| Starter | $349 USD per marketplace per month | 3,000 orders included; $0.18 USD per extra order |
| Growth | $999 USD per marketplace per month | 10,000 orders included; $0.12 USD per extra order |
| Scale | $2,499 USD per marketplace per month | 30,000 orders included; $0.09 USD per extra order |
Published prices for new accounts. Taxes excluded. Compare all plan features and terms.
What your monthly bill looks like
Lowest published plan cost at each example volume, before setup, add-ons, taxes and external services. These examples do not imply automatic plan changes or equivalent features.
500 orders
Launch: $99 USD + 0 × $0.25 USD
$99 USD per month
3,600 orders
Starter: $349 USD + 600 × $0.18 USD
$457 USD per month
13,500 orders
Growth: $999 USD + 3,500 × $0.12 USD
$1,419 USD per month
What is included
Every plan includes the branded customer app and web platform, order management, dispatch, API access and the in-store suite: POS register, kitchen display, kiosk and loyalty tablet. Higher plans add support and operational capabilities; partner-app and operator-dashboard branding is optional.
Explore the platform featuresSetup and costs to budget separately
- One-time app deployment and setup: $500 USD. This fee is separate from the monthly plan and is not waived by annual prepayment.
- Optional Branded Ops: $299 USD per month. Your partner app and operator dashboard in your name rather than ours — the same apps your merchants and dispatchers already use, fully branded.
- Annual prepayment discounts the subscription by 10%; per-order overage is not discounted. At 100,000+ monthly orders, request an Enterprise quote.
- Payment processing, delivery-provider fees, messaging usage, hardware, developer-account charges where applicable and taxes are separate. Confirm any custom integration scope in your quote.
Planning your launch in the United Arab Emirates
Scope Arabic content, address capture and merchant eligibility
Build the budget for a marketplace in the United Arab Emirates using the published USD order plans. Customer payments in AED and merchant settlements are separate decisions. Review the local requirements below alongside dispatch, merchant onboarding and the monthly order forecast.
Language and reading direction
If Arabic is part of your launch, review the complete customer journey with native speakers, including right-to-left layout, menus and notifications. This English pricing page does not certify an Arabic deployment.
Emirate and address coverage
Bring sample building names, landmarks and delivery instructions for each emirate you will serve. Validate service boundaries and charges rather than assuming that a UAE launch covers every address.
Payment account and receipts
Confirm eligibility for the business entity and its intended settlement flow with the processor. Bring your VAT receipt requirements and review any extra payment-integration work in the written scope. For a marketplace, also confirm who owns each receipt, refund and merchant payout; the SuperApp subscription remains billed in USD.
Payment availability reference: Stripe Express accounts in the UAE. Regional guidance reviewed . Confirm current provider eligibility during onboarding.
The stack we recommend
Best-fit integrations for a marketplace in the United Arab Emirates
The payment methods, couriers, messaging and POS that fit how customers in the United Arab Emirates actually order. Live means it is on the published integrations list today. On request means we build it for you: name it at the demo and your quote confirms the scope and timeline before launch. The in-store suite — POS register, kitchen display, kiosk and loyalty tablet — is included and needs none of them.
- Languages to enable
- English and Arabic
- Marketplaces you compete with
- Talabat, Deliveroo and Noon Food
- How customers pay
- Cards, Apple Pay and cash on delivery; buy-now-pay-later is common
- How customers want updates
Payments
- Live Stripe — Cards, Apple Pay and Google Pay with 3DS on your own account.
- On request Tabby / Tamara — Buy-now-pay-later at checkout.
- On request Network International / PayTabs — Regional card acquirers if you prefer a local one.
- Live Cash, card on delivery, card terminal — Live everywhere; test these first, no processor eligibility involved.
Delivery and dispatch
- On request Careem / Talabat courier — On-demand couriers in the Emirates.
- Live Shipday — Driver app and dispatch for your own drivers.
- Live Google Maps — Addresses, delivery zones and live driver tracking.
Messaging
- Live Twilio — SMS and WhatsApp order updates; WhatsApp is the channel customers here read.
- Live SendGrid — Email receipts and campaigns, or your own SMTP.
- Live OneSignal — Push notifications in the branded apps.
Provider coverage changes; each recommendation reflects how customers in the United Arab Emirates pay and order at the review date above, not a guarantee of any provider’s eligibility decision. Missing the one your customers use? Tell us at the demo.
Before you go live
A marketplace launch checklist for the United Arab Emirates
Six things to settle at the demo and test before the first live order, drawn from how customers in the United Arab Emirates pay, order and expect to be kept informed.
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Run one order end to end on each live payment path (Stripe, Cash, card on delivery, card terminal) — success, decline and refund.
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Name the on-request integrations your customers expect at the demo — Tabby / Tamara, Network International / PayTabs, Careem / Talabat courier — so the quote carries their scope and timeline.
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Enable the storefront languages customers need (English and Arabic) with reviewed translations.
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Route order updates where customers read them (WhatsApp) and send a test message before launch.
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Decide the delivery model — Careem / Talabat courier, Shipday, Google Maps — and test a real address, a delivery zone edge and a cash-on-delivery reconciliation.
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Bring your receipt and tax requirements to the demo; the subscription does not set them. Position against Talabat, Deliveroo and Noon Food with your own channel’s zero commission.
Other markets in the Middle East and Africa
Comparing a rollout across the region? Each guide carries its own published price and local stack, and the Middle East and Africa overview lists the countries served without a page yet.
Pricing questions for the United Arab Emirates
How much does SuperApp cost in the United Arab Emirates?
SuperApp pricing for the United Arab Emirates starts at $99 USD per month with 500 orders included. All platform fees are billed in USD, including setup and order overage.
How is monthly order overage calculated?
For your chosen plan, subtract its included orders from the month’s order count. Only a positive remainder is multiplied by that plan’s per-order rate and added to the base subscription.
Are setup and branding included in the monthly price?
One-time setup is $500 USD. Customer-app branding is included in the plans; Branded Ops, for partner-app and operator-dashboard branding, costs an additional $299 USD per month.
How should a marketplace in the United Arab Emirates budget its local payment setup?
Use the published USD subscription and overage rates for the software budget. Then confirm AED checkout, merchant settlement and each required payment method in the deployment scope. Processor fees and any additional integration work are separate; local currency does not guarantee a payment method is implemented.
Which payment methods can SuperApp take in the United Arab Emirates?
Live today: Stripe, Cash, card on delivery, card terminal. Built on request: Tabby / Tamara, Network International / PayTabs. On-request integrations are scoped and given a timeline in your quote before launch, so name the methods your customers use at the demo.
Can a UAE marketplace assume self-serve Express merchant onboarding?
No. Stripe documents restrictions for Express connected accounts in the UAE. Confirm the permitted account locations and charge flow with Stripe and the product team before designing merchant onboarding around that model.
Pricing by country
Choose an English country guide for published fees, billing currency, the recommended local stack and launch considerations — or start from a region.
Bring your operating plan to a live demo
Share your launch country, expected volume, payment requirements and existing systems. We will map the scope to the published pricing and confirm the details in your quote.
Book a live demo